B
Evidence Grade B
Safe to Cite
Recent
50%
50% -- bundle subscriber audience share for New York Times bundle and multiproduct subscribers (share of total audience) (Q1 2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier A
https://advertising.nytimes.com/audience-and-insights ↗
Source Article
MEANING MORE TO MORE PEOPLE
We help readers engage with their passions and make the most of their lives. We’ve evolved into a news and lifestyle destination, making The New York Times a more essential, more valuable and more culturally relevant.
Engaged
In April 2025, readers spent an average 92 minutes on The New York Times D…
Original Research
The New York Times
· Original study ↗
Methodology
NYT Internal Data as of Q1 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times bundle and multiproduct subscribers (share of total audience): 50% bundle subscriber audience share. Source: The New York Times (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-bundle-subscriber-audience-share-q1-2025
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<blockquote cite="https://lighthousedata.io/data/nyt-bundle-subscriber-audience-share-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- bundle subscriber audience share for New York Times bundle and multiproduct subscribers (share of total audience)<br><small>Source: The New York Times (Q1 2025) · <a href="https://lighthousedata.io/data/nyt-bundle-subscriber-audience-share-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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