B
Evidence Grade B
Safe to Cite
Recent
35%
35% -- bipoc audience share for New York Times audience (NYTimes.com website/app and newspaper, past 30 days) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MRI-Simmons
Primary
Tier A
https://advertising.nytimes.com/audience-and-insights ↗
Source Article
MEANING MORE TO MORE PEOPLE
We help readers engage with their passions and make the most of their lives. We’ve evolved into a news and lifestyle destination, making The New York Times a more essential, more valuable and more culturally relevant.
Engaged
In April 2025, readers spent an average 92 minutes on The New York Times D…
Original Research
MRI-Simmons
· Original study ↗
Methodology
MRI-Simmons Winter 2025; audience identifying as BIPOC, Asian, or Other/Multiple
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times audience (NYTimes.com website/app and newspaper, past 30 days): 35% bipoc audience share. Source: MRI-Simmons (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-bipoc-audience-share-winter-2025
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<blockquote cite="https://lighthousedata.io/data/nyt-bipoc-audience-share-winter-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- bipoc audience share for New York Times audience (NYTimes.com website/app and newspaper, past 30 days)<br><small>Source: MRI-Simmons (2025) · <a href="https://lighthousedata.io/data/nyt-bipoc-audience-share-winter-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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