B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- ad revenue growth rate for The New York Times (2025)
The New York Times advertising revenue grew 29% in 2025 compared to 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Guideline
Primary
Tier B
https://www.guideline.ai/blog/new-york-times-growing-ad-revenue-29-percent-whats-actually-behind-it ↗
Source Article
NYT Ad Revenue Up 29%: Direct-Sold, Podcast & Sports Growth
Original Research
Guideline
· Original study ↗
Methodology
Based on Guideline advertising intelligence data analyzing NYT 10-K advertising line, 2025 vs 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The New York Times: 29% ad revenue growth rate. Source: Guideline (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-ad-revenue-growth-2025
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<blockquote cite="https://lighthousedata.io/data/nyt-ad-revenue-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- ad revenue growth rate for The New York Times<br><small>Source: Guideline (2025) · <a href="https://lighthousedata.io/data/nyt-ad-revenue-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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