B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2x
2x -- campaign roi for Nuffield Health first-ever brand TV campaign (2015) (2015)
Nuffield Health's first-ever brand TV campaign in 2015 delivered a return on investment of £2 for every £1 spent (an ROI ratio of 2.0).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2x
Unit
Ratio
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/nuffield-health ↗
Source Article
Nuffield Health tries brand TV for the first time
Key Points
- Nuffield Health had a perception issue as it was considered a rather dull brand compared to its competitors
- TV offered the solution through a meticulously planned and well executed campaign
- The campaign drove £5.6m of incremental profit
The Challenge
Nuffield Health is a not-for-pro…
Original Research
Thinkbox
· Original study ↗
Methodology
ROI derived from £5.6m incremental profit against approx. £2.8m campaign budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nuffield Health first-ever brand TV campaign (2015): 2x campaign roi. Source: Thinkbox (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nuffield-tv-campaign-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nuffield-tv-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2x</strong> -- campaign roi for Nuffield Health first-ever brand TV campaign (2015)<br><small>Source: Thinkbox (2015) · <a href="https://lighthousedata.io/data/nuffield-tv-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.