B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- consideration increase for Nuffield Health consideration among 'Hectic Health-Conscious Urbanites' segment (2015)
Consideration for Nuffield Health increased by 38% among the 'Hectic Health-Conscious Urbanites' segment following the 2015 campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/nuffield-health ↗
Source Article
Nuffield Health tries brand TV for the first time
Key Points
- Nuffield Health had a perception issue as it was considered a rather dull brand compared to its competitors
- TV offered the solution through a meticulously planned and well executed campaign
- The campaign drove £5.6m of incremental profit
The Challenge
Nuffield Health is a not-for-pro…
Original Research
Thinkbox
· Original study ↗
Methodology
Segment identified via MediaCom's new segmentation of the UK adult population
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nuffield Health consideration among 'Hectic Health-Conscious Urbanites' segment: 38% consideration increase. Source: Thinkbox (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nuffield-consideration-increase-urbanites
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<blockquote cite="https://lighthousedata.io/data/nuffield-consideration-increase-urbanites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consideration increase for Nuffield Health consideration among 'Hectic Health-Conscious Urbanites' segment<br><small>Source: Thinkbox (2015) · <a href="https://lighthousedata.io/data/nuffield-consideration-increase-urbanites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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