B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- media coverage growth rate for NTU Lead the Field campaign (2025)
Media coverage increased by 28% following the NTU Lead the Field campaign rollout.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Waterfall Agency
Primary
Tier B
https://waterfall.agency/portfolio-item/ntu-lead-the-field-title/ ↗
Source Article
Showcasing business support
top
Showcasing business support
Nottingham Trent University
Lead the field
Brief
Solution
Results
Info
How we put NTU’s business services at the heart of the local community to connect with organisations of all shapes and sizes in Mansfield and Ashfield.
When NTU opened their new campus, as part of …
Original Research
Waterfall Agency
· Original study ↗
Methodology
Agency campaign case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NTU Lead the Field campaign: 28% media coverage growth rate. Source: Waterfall Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ntu-media-coverage-growth
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<blockquote cite="https://lighthousedata.io/data/ntu-media-coverage-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- media coverage growth rate for NTU Lead the Field campaign<br><small>Source: Waterfall Agency (2025) · <a href="https://lighthousedata.io/data/ntu-media-coverage-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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