B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44
44 -- median net promoter score for Global companies (SurveyMonkey benchmark set) (2024-2025)
According to SurveyMonkey's 2024-2025 benchmark set, the median NPS across companies was 44.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44
Unit
Score
Data Vintage
2024-2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier C
https://ecommerceboost.io/uncategorized/good-nps-score/ ↗
Source Article
Good NPS Score: Benchmarks & Boost Revenue
You’ve probably seen this happen. A customer survey goes out, responses come back, and someone on the team says, “Our NPS is 34. Is that good?” Then the conversation stalls.
That’s the wrong place to stop.
For an ecommerce brand, a good NPS score only matters if you use it to shape retention, repeat…
Original Research
SurveyMonkey
· Original study ↗
Methodology
Median NPS across the SurveyMonkey benchmark set
Methodology documented
Segmentation
Industryecommerce,media_entertainment
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Global companies (SurveyMonkey benchmark set): 44 median net promoter score. Source: SurveyMonkey (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-median-44
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<blockquote cite="https://lighthousedata.io/data/nps-median-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44</strong> -- median net promoter score for Global companies (SurveyMonkey benchmark set)<br><small>Source: SurveyMonkey (2024-2025) · <a href="https://lighthousedata.io/data/nps-median-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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