B
Evidence Grade B
Safe to Cite
Recent
60
60 -- net promoter score for E-commerce e marketplaces segment (Brazil) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60
Unit
Score
Data Vintage
2025
Entity
Sample Size
20
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/voz-do-cliente/segmentos-avaliados/e-commerce-e-marketplaces/ ↗
Source Article
E-commerce e marketplaces | Opinion Box
SEGMENTO
E-COMMERCE E MARKETPLACES
NPS® MÉDIO DO SEGMENTO
64
+4 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
19
SEGMENTO
E-COMMERCE E MARKETPLACES
NPS® MÉDIO DO SEGMENTO
60
+4 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
20
SEGMENTO
E-COMMERCE E MARKETPLACES
NPS® MÉDIO DO SEGMENTO
56
MAR…
Original Research
Opinion Box
· Original study ↗
Methodology
Average NPS across 20 evaluated brands; +4 points vs prior year
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 58 | |
| 2023 | 56 | -3.4% |
| 2025 (current) | 60 | +7.1% |
| 2026 | 64 | +6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce e marketplaces segment (Brazil): 60 net promoter score. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2025
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<blockquote cite="https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60</strong> -- net promoter score for E-commerce e marketplaces segment (Brazil)<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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