B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

56

56 -- net promoter score for E-commerce e marketplaces segment (Brazil) (2023)

2023  · n=20  · Opinion Box

The average Net Promoter Score (NPS) for the e-commerce and marketplaces segment in Brazil in 2023 was 56.

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Lighthouse Research Team
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Questions about this data

What is the net promoter score for E-commerce e marketplaces segment (Brazil)?

The net promoter score for E-commerce e marketplaces segment (Brazil) is 56 as of 2023 according to Opinion Box. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good net promoter score benchmark for E-commerce e marketplaces segment (Brazil)?

A strong net promoter score benchmark for E-commerce e marketplaces segment (Brazil) is 56, using the current serving value as of 2023. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does E-commerce e marketplaces segment (Brazil) net promoter score compare to the industry average?

The published net promoter score serving value for E-commerce e marketplaces segment (Brazil) is 56 as of 2023. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect net promoter score for E-commerce e marketplaces segment (Brazil)?

Primary drivers of net promoter score variation for E-commerce e marketplaces segment (Brazil) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 56 as of 2023.

What net promoter score should I aim for as a digital marketer in 2023?

For a digital marketer, the published net promoter score serving value is 56; it is an evidence-grade reference, not a personalized target as of 2023. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
56
Unit
Score
Data Vintage
2023
Entity
E-commerce e marketplaces segment (Brazil)
Sample Size
20
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Opinion Box Primary Tier A
https://www.opinionbox.com/voz-do-cliente/segmentos-avaliados/e-commerce-e-marketplaces/ ↗
Confidence: 95/100 Vintage: 2023 Channel: Deep Crawl
Source Article
E-commerce e marketplaces | Opinion Box
SEGMENTO E-COMMERCE E MARKETPLACES NPS® MÉDIO DO SEGMENTO 64 +4 pontos comparado ao ano anterior. MARCAS AVALIADAS 19 SEGMENTO E-COMMERCE E MARKETPLACES NPS® MÉDIO DO SEGMENTO 60 +4 pontos comparado ao ano anterior. MARCAS AVALIADAS 20 SEGMENTO E-COMMERCE E MARKETPLACES NPS® MÉDIO DO SEGMENTO 56 MAR…
Original Research
Opinion Box · Original study ↗

Average NPS across 20 evaluated brands; -2 points vs prior year

Methodology documented
Period Value Change
2022 58
2023 (current) 56 -3.4%
2025 60 +7.1%
2026 64 +6.7%
Industrymarketing
Plain Text
E-commerce e marketplaces segment (Brazil): 56 net promoter score. Source: Opinion Box (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56</strong> -- net promoter score for E-commerce e marketplaces segment (Brazil)<br><small>Source: Opinion Box (2023) · <a href="https://lighthousedata.io/data/nps-ecommerce-marketplaces-brasil-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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