B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41
41 -- net promoter score benchmark for E-commerce & Retail industry (2026)
The average Net Promoter Score (NPS) for the E-commerce & Retail industry is +41.
- Directional benchmark based on aggregated public reports
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company, Retently, SurveyMonkey
Primary
Tier B
https://announcekit.app/blog/net-promoter-score-calculation/ ↗
Source Article
Understanding And Utilizing Net Promoter Score Calculations
Original Research
Bain & Company, Retently, SurveyMonkey
· Original study ↗
Methodology
Aggregated public data from Bain & Company, Retently, and SurveyMonkey; range midpoint used (+41 to +60)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce & Retail industry: 41 net promoter score benchmark. Source: Bain & Company, Retently, SurveyMonkey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-benchmark-ecommerce-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nps-benchmark-ecommerce-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41</strong> -- net promoter score benchmark for E-commerce & Retail industry<br><small>Source: Bain & Company, Retently, SurveyMonkey (2026) · <a href="https://lighthousedata.io/data/nps-benchmark-ecommerce-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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