B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50
50 -- net promoter score threshold for e-commerce brands (2026)
An NPS above 50 is used as an advocacy marker in Salesforce's commerce metrics framework.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://ascendlymarketing.com/ecommerce-marketing-strategy/ ↗
Source Article
Your Ecommerce Marketing Strategy A Step-by
Original Research
Salesforce
· Original study ↗
Methodology
Benchmark from Salesforce commerce metrics framework
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Cite this stat
Plain Text
e-commerce brands: 50 net promoter score threshold. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-advocacy-marker-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nps-advocacy-marker-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50</strong> -- net promoter score threshold for e-commerce brands<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/nps-advocacy-marker-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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