B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
643
643 -- ispot likeability rating for Novartis Super Bowl ad (2026)
Novartis's 2026 Super Bowl commercial scored an iSpot likeability rating of 643, the highest among pharma ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
643
Unit
Score
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iSpot
Primary
Tier B
https://martechtrend.com/novos-wegovy-pill-leads-pharma-ads-at-super-bowl/ ↗
Source Article
Novo's Wegovy Pill Leads Pharma Ads at Super Bowl - martechtrend
Novo Nordisk’s Wegovy Pill Emerges as Engagement Champion
Pharma brands made a significant impact during the 2026 Super Bowl, with Novo Nordisk’s Wegovy pill advertisement leading the charge in consumer engagement. The commercial, which marked Novo’s first-ever Super Bowl spot, aired in the fourth q…
Original Research
iSpot
· Original study ↗
Methodology
iSpot TV ad ratings
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
Channelevents
Cite this stat
Plain Text
Novartis Super Bowl ad: 643 ispot likeability rating. Source: iSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/novartis-ispot-likeability-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/novartis-ispot-likeability-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>643</strong> -- ispot likeability rating for Novartis Super Bowl ad<br><small>Source: iSpot (2026) · <a href="https://lighthousedata.io/data/novartis-ispot-likeability-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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