B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of normal weight women wanting to be thinner for normal weight U.S. women (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Park Melrose
Primary
Tier C
https://asdonline.com/news/marketing-to-women-regardless-of-age-race-or-gender-identity/14332/ ↗
Source Article
Marketing to Women Regardless of Age, Race, Body Size, or Gender Identity
Original Research
Park Melrose
· Original study ↗
Methodology
Study by Park Melrose, cited in ASD presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
normal weight U.S. women: 70% share of normal weight women wanting to be thinner. Source: Park Melrose (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/normal-weight-women-want-thinner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/normal-weight-women-want-thinner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of normal weight women wanting to be thinner for normal weight U.S. women<br><small>Source: Park Melrose (2026) · <a href="https://lighthousedata.io/data/normal-weight-women-want-thinner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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