B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- ctv share of fundraising ad budget for Nonprofit fundraising advertising (2024)
Connected TV advertising accounted for 15% of nonprofit fundraising advertising budgets in 2024 according to M+R.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier B
https://adgood.org/blog/where-ctv-fits-in-a-nonprofit-fundraising-strategy ↗
Source Article
Where CTV Fits in a Nonprofit Fundraising Strategy — AdGood.org | Affordable CTV Advertising for Nonprofits
Where CTV Fits in a Nonprofit Fundraising Strategy
Nonprofit fundraising rarely works in a straight line.
Most donors do not see one message, click once, and give immediately. More often, they notice an organization, hear a message a few times, recognize the name later, and act when the timing is ri…
Original Research
M+R
· Original study ↗
Methodology
M+R reported CTV share of nonprofit fundraising ad budgets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit fundraising advertising: 15% ctv share of fundraising ad budget. Source: M+R (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-ctv-share-fundraising-budget-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-ctv-share-fundraising-budget-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ctv share of fundraising ad budget for Nonprofit fundraising advertising<br><small>Source: M+R (2024) · <a href="https://lighthousedata.io/data/nonprofit-ctv-share-fundraising-budget-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.