B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- nonprofit advertising investment growth rate for US nonprofit sector (2024)
Total advertising investment by nonprofits increased by 11% in 2024 according to M+R Benchmarks.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier A
https://adgood.org/blog/donor-growth-is-a-journey-tv-and-social-move-it ↗
Source Article
Donor Growth Is a Journey. TV and Social Move It. — AdGood.org | Affordable CTV Advertising for Nonprofits
Donor Growth Is a Journey. TV and Social Move It.
Donations are purchase behavior. Someone decides, in a moment, to do something with their money. That decision is influenced by trust, attention, emotion, and timing.
For years, nonprofit marketing conversations have gotten stuck in a false debate: T…
Original Research
M+R
· Original study ↗
Methodology
M+R Benchmarks 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofit sector: 11% nonprofit advertising investment growth rate. Source: M+R (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-ad-investment-growth-2024
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<blockquote cite="https://lighthousedata.io/data/nonprofit-ad-investment-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- nonprofit advertising investment growth rate for US nonprofit sector<br><small>Source: M+R (2024) · <a href="https://lighthousedata.io/data/nonprofit-ad-investment-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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