B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

90%

90% -- non branded keyword share of volume for studied search keywords (2026)

Name: Non Branded Keyword Share Of Volume Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · n=1,010,848 · Fractl and Search Engine Land

Non-branded queries accounted for 90% of the search volume covered in the study of over 1 million high-volume keywords.

Cite this stat Share How we verify

Attribution: Fractl and Search Engine Land View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

studied search keywords

Sample Size

1,010,848

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Fractl and Search Engine Land Primary Tier A

https://www.pinmeto.com/pl/news/ai-search-demand-study-1-million-keywords-2026/ ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Badanie: AI przenosi popyt w wyszukiwaniu, tracą frazy generyczne | PinMeTo

Badanie: AI przenosi popyt w wyszukiwaniu, tracą frazy generyczne - AI Search - Local SEO Nowe badanie ponad miliona fraz o wysokim wolumenie wyszukiwań pokazuje, że 29% mierzonego popytu w wyszukiwarce wyraźnie spada, ale wolumen nie znika, lecz się przenosi, a straty ponoszą przede wszystkim gener…

Original Research

Fractl and Search Engine Land · Original study ↗

Methodology

Share of studied search volume from non-brand queries

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

studied search keywords: 90% non branded keyword share of volume. Source: Fractl and Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonbranded-keywords-share-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nonbranded-keywords-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- non branded keyword share of volume for studied search keywords<br><small>Source: Fractl and Search Engine Land (2026) · <a href="https://lighthousedata.io/data/nonbranded-keywords-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →