B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- customer loyalty loss rate for online customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.armemberplugin.com/drip-content-guide/ ↗
Source Article
Boost Member Retention with Drip Content Scheduling (Full Guide)
Original Research
Statista
· Original study ↗
Methodology
Statista survey cited by ARMember blog
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
online customers: 62% customer loyalty loss rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-personalized-email-loyalty-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-personalized-email-loyalty-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- customer loyalty loss rate for online customers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/non-personalized-email-loyalty-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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