B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
18%
18% -- consumer distrust rate for Non-millennial consumers (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
archrival.com
Primary
Tier C
http://www.archrival.com/chatter/page/64 ↗
Source Article
Archrival
Original Research
archrival.com
· Original study ↗
Methodology
Cited as 'one recent survey' in article; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-millennial consumers: 18% consumer distrust rate. Source: archrival.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-millennials-dont-trust-large-food-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-millennials-dont-trust-large-food-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- consumer distrust rate for Non-millennial consumers<br><small>Source: archrival.com (2018) · <a href="https://lighthousedata.io/data/non-millennials-dont-trust-large-food-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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