B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- non member awareness barrier rate for Non-members (prospective association members) (2025)
46% of non-members cite lack of awareness as their primary barrier to joining an association.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Higher Logic
Primary
Tier B
https://www.smartthoughts.net/post/2026-technology-forecasts-enterprise-vs-association-reality ↗
Source Article
2026 Technology Forecasts: Enterprise vs. Association Reality | SmartThoughts Analysis
2026 Technology Forecasts: Enterprise vs. Association Reality
For Association Executives Navigating the Technology Landscape
The technology forecasting season is underway, with Gartner, IBM, IDC, PwC, and other major consulting firms unveiling their predictions for 2026. At the same time, organizati…
Original Research
Higher Logic
· Original study ↗
Methodology
Higher Logic 2025 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-members (prospective association members): 46% non member awareness barrier rate. Source: Higher Logic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-members-awareness-barrier-2025
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<blockquote cite="https://lighthousedata.io/data/non-members-awareness-barrier-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- non member awareness barrier rate for Non-members (prospective association members)<br><small>Source: Higher Logic (2025) · <a href="https://lighthousedata.io/data/non-members-awareness-barrier-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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