B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.39%
1.39% -- non branded organic traffic conversion rate for Non-branded organic search traffic to e-commerce sites (2025)
Non-branded organic traffic to e-commerce sites converts at 1.39% across all of 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visibility Labs (via Search Engine Land)
Primary
Tier C
https://www.customerimpact.be/en/blog/homepage-cro-for-ai-visibility/ ↗
Source Article
Homepage CRO for AI visibility | Customer Impact
SEO & GEO
Homepage CRO for AI visibility: why your homepage decides how AI describes you
Copy for AI
Until recently, your homepage served two audiences: people and search engines. A third, fast-growing audience has joined them: AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overview…
Original Research
Visibility Labs (via Search Engine Land)
· Original study ↗
Methodology
GA4 data from 94 e-commerce sites, all of 2025 (Visibility Labs via Search Engine Land); baseline for ChatGPT traffic comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-branded organic search traffic to e-commerce sites: 1.39% non branded organic traffic conversion rate. Source: Visibility Labs (via Search Engine Land) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-branded-organic-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-branded-organic-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.39%</strong> -- non branded organic traffic conversion rate for Non-branded organic search traffic to e-commerce sites<br><small>Source: Visibility Labs (via Search Engine Land) (2025) · <a href="https://lighthousedata.io/data/non-branded-organic-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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