B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- consider or recommend rate for Nokia (2026)
Over 90% of exposed respondents were more likely to consider or recommend Nokia.
- Source states 'Over 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/it/case-studies/The-Exponential-Era ↗
Source Article
Nokia Case Study: How "The Exponential Era" drove notable brand lifts | WPP Media
Challenge
Nokia, once famed for its iconic mobile phones, struggled to shed its legacy image among enterprise decision-makers, despite having evolved into a leader in network technology.
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The Exponential Era
Challenge
This outdated perception trapped th…
Original Research
WPP Media
· Original study ↗
Methodology
Exposed-respondent survey from WPP Media case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nokia: 90% consider or recommend rate. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nokia-exposed-respondents-consider-recommend
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<blockquote cite="https://lighthousedata.io/data/nokia-exposed-respondents-consider-recommend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consider or recommend rate for Nokia<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/nokia-exposed-respondents-consider-recommend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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