B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

10%

10% -- enterprise sales share for Nokia (2026)

2026  · WPP Media

Nokia's sales in the enterprise market stagnated at 10%.

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Attribution: WPP Media View source
Lighthouse Research Team
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Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Nokia
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
WPP Media Primary Tier A
https://www.wppmedia.com/it/case-studies/The-Exponential-Era ↗
Confidence: 57/100 Vintage: 2026 Channel: Wayback
Source Article
Nokia Case Study: How "The Exponential Era" drove notable brand lifts | WPP Media
Challenge Nokia, once famed for its iconic mobile phones, struggled to shed its legacy image among enterprise decision-makers, despite having evolved into a leader in network technology. Skip to contentSkip to footerChange your region The Exponential Era Challenge This outdated perception trapped th…
Original Research
WPP Media · Original study ↗

Pre-campaign baseline cited in WPP Media case study

Methodology documented
Industrymarketing
Plain Text
Nokia: 10% enterprise sales share. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nokia-enterprise-sales-stagnation-10
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<blockquote cite="https://lighthousedata.io/data/nokia-enterprise-sales-stagnation-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- enterprise sales share for Nokia<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/nokia-enterprise-sales-stagnation-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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