B
Evidence Grade B
Safe to Cite
Dated
5%
5% -- share of no backlink pages with organic search traffic for Pages with no backlinks in Ahrefs Content Explorer index (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/search-traffic-study/ ↗
Source Article
90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]
Original Research
Ahrefs
· Original study ↗
Methodology
Just over four million pages get some organic search traffic despite having no backlinks (~1 in every ~20 no-backlink pages); the majority of these get 300 organic visits or less each month.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pages with no backlinks in Ahrefs Content Explorer index: 5% share of no backlink pages with organic search traffic. Source: Ahrefs (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-backlink-pages-with-organic-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/no-backlink-pages-with-organic-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of no backlink pages with organic search traffic for Pages with no backlinks in Ahrefs Content Explorer index<br><small>Source: Ahrefs (2020) · <a href="https://lighthousedata.io/data/no-backlink-pages-with-organic-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.