B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16%
16% -- no purchase influence rate for US consumers (2024-01)
16% of surveyed U.S. consumers see no impact on their purchasing decisions from relevant ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adlook
Primary
Tier A
https://adlook.com/blog/as-cookies-disappear-consumer-caution-grows-adlooks-survey-on-email-data-sha… ↗
Source Article
As Cookies Disappear, Consumer Caution Grows: Adlook's Survey on Email Data Sharing and Privacy Concerns
Original Research
Adlook
· Original study ↗
Methodology
Adlook survey of over 1,000 U.S. consumers, January 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 16% no purchase influence rate. Source: Adlook (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-ad-influence-us-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/no-ad-influence-us-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- no purchase influence rate for US consumers<br><small>Source: Adlook (2024-01) · <a href="https://lighthousedata.io/data/no-ad-influence-us-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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