B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$25,000,000
$25,000,000 -- tourism campaign spend for New Jersey tourism campaign (Stronger Than The Storm) (2013)
New Jersey launched a $25 million publicly funded tourism campaign called 'Stronger Than The Storm' to encourage visitation to the Jersey Shore after Superstorm Sandy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$25,000,000
Unit
Currency Usd
Data Vintage
2013
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier B
http://skift.com/skiftx/skiftads/ ↗
Source Article
New Jersey Governor criticized for turning tourism ads into campaign asset
Original Research
Skift
· Original study ↗
Methodology
Publicly funded tourism campaign reported by Skift
Methodology documented
Segmentation
IndustryTravel & Tourism
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
New Jersey tourism campaign (Stronger Than The Storm): $25,000,000 tourism campaign spend. Source: Skift (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nj-tourism-campaign-spend-25m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nj-tourism-campaign-spend-25m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$25,000,000</strong> -- tourism campaign spend for New Jersey tourism campaign (Stronger Than The Storm)<br><small>Source: Skift (2013) · <a href="https://lighthousedata.io/data/nj-tourism-campaign-spend-25m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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