B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1
1 -- marketing automation tag adoption count for NIRF-ranked Indian colleges (2026)
Only 1 out of 124 NIRF-ranked Indian colleges in the study has a marketing automation tag installed.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1
Unit
Count
Data Vintage
2026
Entity
Sample Size
124
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ThriveMattic
Primary
Tier A
https://thrivemattic.com/indian-colleges-digital-readiness-technical-report/ ↗
Source Article
Technology & Performance: Indian Colleges Digital Readiness Report 2026
Indian Colleges Digital Readiness Report · Deep-Dive Report
Technology & Performance
A prospective student reaches an NIRF-ranked college site from a phone, on a patchy connection, the night before a deadline. The build behind that page decides whether the application gets finished. Across 124 colle…
Original Research
ThriveMattic
· Original study ↗
Methodology
Audit of marketing tooling across 124-college cohort
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NIRF-ranked Indian colleges: 1 marketing automation tag adoption count. Source: ThriveMattic (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nirf-college-marketing-automation-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nirf-college-marketing-automation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- marketing automation tag adoption count for NIRF-ranked Indian colleges<br><small>Source: ThriveMattic (2026) · <a href="https://lighthousedata.io/data/nirf-college-marketing-automation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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