B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- brand price premium for Nike (2025)
Nike's brand (the swoosh) commands a price premium of 20% or more.
- Original empirical source/study for the 20%+ figure is not specified in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jeda.ai
Primary
Tier C
https://jeda.ai/ai-templates-frameworks/ai-moat-analysis ↗
Source Article
AI Moat Analysis: Economic & Competitive Advantage Tools
Your business doesn't succeed in a vacuum. It competes. And the winners—the ones who thrive for decades—have something competitors can't easily copy: a moat. An economic moat, to borrow Warren Buffett's famous metaphor, is a durable competitive advantage that protects profit margins and keeps new en…
Original Research
Jeda.ai
· Original study ↗
Methodology
Brand pricing power claim cited in Jeda.ai article; original source not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike: 20% brand price premium. Source: Jeda.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-swoosh-price-premium
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<blockquote cite="https://lighthousedata.io/data/nike-swoosh-price-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand price premium for Nike<br><small>Source: Jeda.ai (2025) · <a href="https://lighthousedata.io/data/nike-swoosh-price-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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