B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- stock price change for Nike (2018-09)
Nike's shares fell 3% after market open following the Colin Kaepernick campaign reveal.
- immediate market-open reaction following campaign announcement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2018-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retail Dive
Primary
Tier B
https://amworldgroup.com/blog/nike-branding-beyond-the-swoosh-and-slogans ↗
Source Article
Nike Branding Strategy: Beyond the Swoosh Symbol | AMW®
Nike Branding Beyond the Swoosh and Slogans
Nike's iconic swoosh logo represents one of the most recognizable symbols in global business, transcending sports to become a cultural phenomenon that resonates with millions worldwide. The athletic giant has masterfully crafted a brand identity that goes …
Original Research
Retail Dive
· Original study ↗
Methodology
Share price decline at market open following the Kaepernick 'Dream Crazy' campaign reveal, reported by Retail Dive; used in marketing case studies as a measure of campaign backlash risk.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike: 3% stock price change. Source: Retail Dive (2018-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-shares-fall-kaepernick-ad-2018
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<blockquote cite="https://lighthousedata.io/data/nike-shares-fall-kaepernick-ad-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- stock price change for Nike<br><small>Source: Retail Dive (2018-09) · <a href="https://lighthousedata.io/data/nike-shares-fall-kaepernick-ad-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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