B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,000
30,000 -- employment for Nigerian outdoor advertising industry (2014)
The Nigerian outdoor advertising industry employs over 30,000 workers.
- Reported as 'over 30,000 workers'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30,000
Unit
Count
Data Vintage
2014
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier B
https://www.worldooh.org/news/lasaas-moves-threaten-n80bn-billboard-business-in-lagos ↗
Source Article
LASAA’s Moves Threaten N80bn Billboard Business in Lagos
Reason? The oldest and unarguably the cheapest advertising medium is more than ever before, being confronted with regulatory challenges that may finally herald its nunc dimmitis.
Hitherto regarded as a support medium in brand management business, billboard advertising grew in leaps and bounds throug…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Reported industry employment figure
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelooh
Cite this stat
Plain Text
Nigerian outdoor advertising industry: 30,000 employment. Source: World Out of Home Organization (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-ooh-industry-employment-30000
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<blockquote cite="https://lighthousedata.io/data/nigeria-ooh-industry-employment-30000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000</strong> -- employment for Nigerian outdoor advertising industry<br><small>Source: World Out of Home Organization (2014) · <a href="https://lighthousedata.io/data/nigeria-ooh-industry-employment-30000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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