B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- share of digital spend on connectivity for Nigeria digital consumers (2026)
81% of digital spend in Nigeria is spent on getting online (connectivity) before any money goes to content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
news.broadcastmediaafrica.com
Primary
Tier C
https://news.broadcastmediaafrica.com/2026/05/04/bmas-view-innovations-in-advertising-and-subscripti… ↗
Source Article
BMA's View: Advertising And Subscription Models For Digital Platforms - Why Imported Playbook Is Failing Africa - Broadcast Media Africa
This article is written by Benjamin Pius (Publisher @ BMA) as part of the forthcoming Broadcasters Convention – East Africa, 26–28 May 2026, Nairobi, Kenya. Register and view the full programme →
On 30 April 2026, Showmax went dark. Eleven years after its launch as Africa’s first homegrown subscript…
Original Research
news.broadcastmediaafrica.com
· Original study ↗
Methodology
Cited in trade publication; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nigeria digital consumers: 81% share of digital spend on connectivity. Source: news.broadcastmediaafrica.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-digital-spend-connectivity-81pct
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<blockquote cite="https://lighthousedata.io/data/nigeria-digital-spend-connectivity-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of digital spend on connectivity for Nigeria digital consumers<br><small>Source: news.broadcastmediaafrica.com (2026) · <a href="https://lighthousedata.io/data/nigeria-digital-spend-connectivity-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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