B Evidence Grade B Safe to Cite Dated

47%

47% -- marketing mix model accuracy for marketing mix models (2019)

Name: Marketing Mix Model Accuracy Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2019 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2019

Entity

marketing mix models

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Nielsen Primary Tier A

https://www.nielsen.com/pl/insights/2020/come-out-on-top-post-covid-19-through-advertising-and-accur… ↗

Confidence: 73/100 Vintage: 2019 Channel: Common Crawl

Source Article

Wyjdź na szczyt po COVID-19 dzięki reklamie i dokładnym pomiarom

Nasze zachowania konsumenckie zmieniły się drastycznie od czasu blokady spowodowanej COVID-19. Czas spędzany z mediami wydłuża się, rośnie liczba zakupów cyfrowych, a konsumenci próbują nowych rzeczy z powodu wyczerpania wielu produktów i zmieniających się potrzeb. Może to wymagać ponownego skupieni…

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nature.com https://www.nature.com/

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emarketer.com https://www.emarketer.com/

2026-08-19

factmr.com https://www.factmr.com/

2026-08-19

Original Research

Nielsen · Original study ↗

Methodology

Nielsen's meta-analysis of marketing mix models

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing mix models: 47% marketing mix model accuracy. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen_marketing_mix_study

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<blockquote cite="https://lighthousedata.io/data/nielsen_marketing_mix_study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- marketing mix model accuracy for marketing mix models<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/nielsen_marketing_mix_study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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