B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- tv audience share for US TV viewing audience age 50-64 (Q4 2010)
Adults age 50-64 represented 24% of the US TV viewing audience in Q4 2010 according to Nielsen data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
Q4 2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
http://go-digital.net/blog/tag/adspotting/ ↗
Source Article
Co-Surfing – Using the Internet on a secondary device while watching television
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen audience share data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV viewing audience age 50-64: 24% tv audience share. Source: Nielsen (Q4 2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-tv-audience-share-50-64-q4-2010
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<blockquote cite="https://lighthousedata.io/data/nielsen-tv-audience-share-50-64-q4-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- tv audience share for US TV viewing audience age 50-64<br><small>Source: Nielsen (Q4 2010) · <a href="https://lighthousedata.io/data/nielsen-tv-audience-share-50-64-q4-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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