B
Evidence Grade B
Graded
under review
Safe to Cite
Current
92%
92% -- share trusting friend family recommendations for global consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://beglobalecommercecorp.com/online-sales-strategy-8-discount-promotion-ideas-for-e-commerce-bu… ↗
Source Article
Online Sales Strategy: 8 Discount Promotion Ideas for E
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global consumers: 92% share trusting friend family recommendations. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-trust-recommendations
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<blockquote cite="https://lighthousedata.io/data/nielsen-trust-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share trusting friend family recommendations for global consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-trust-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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