B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
15,330,000
15,330,000 -- average viewers per game for NFL Thursday Night Football (2025 regular season) (2025)
NFL Thursday Night Football averaged 15.33 million viewers per game during the 2025 regular season.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15,330,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.ottx.org/2026/01/29/newsletter-january-29th-2026/ ↗
Source Article
Newsletter – January 29th, 2026
Microsoft is testing ads in cloud gaming. Spotify’s letting users steer the algorithm. Netflix is redesigning its app for frequent opens. Across media, monetization and discovery are shifting upstream, toward systems that manage access, not just content.
The Reordering of Streaming Economics
Microso…
Original Research
Nielsen
· Original study ↗
Methodology
Highest average in the 20-year history of the NFL's Thursday night package; represented a 16% increase from 2024 season average of 13.2 million; prior high was 13.65 million in 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NFL Thursday Night Football (2025 regular season): 15,330,000 average viewers per game. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-tnf-avg-viewers-2025
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<blockquote cite="https://lighthousedata.io/data/nielsen-tnf-avg-viewers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,330,000</strong> -- average viewers per game for NFL Thursday Night Football (2025 regular season)<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-tnf-avg-viewers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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