B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- tablet usage while watching tv rate for US tablet owners (2012)
88% of tablet owners reported using their device while watching TV at least once during a 30-day period.
- Applies to using the device while watching TV at least once during a 30-day period
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Nielsen Company
Primary
Tier B
http://timothyblotz.com/2012/04/28/screen-splitting-how-brands-and-tv-news-can-overcome-simultaneous… ↗
Source Article
Screen Splitting—How Brands and TV News can Overcome Simultaneous iPad and TV Viewing Habits
Original Research
The Nielsen Company
· Original study ↗
Methodology
Nielsen survey of connected device owners
Methodology documented
Segmentation
Industrymarketing
RegionUS
Cite this stat
Plain Text
US tablet owners: 88% tablet usage while watching tv rate. Source: The Nielsen Company (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-tablet-owners-use-while-watching-tv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-tablet-owners-use-while-watching-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- tablet usage while watching tv rate for US tablet owners<br><small>Source: The Nielsen Company (2012) · <a href="https://lighthousedata.io/data/nielsen-tablet-owners-use-while-watching-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.