B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
92%
92% -- referral trust rate for consumers (2024)
According to Nielsen, 92% of people trust referrals from people they know.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://andrewwallis.com/7-ways-to-grow-your-fitness-business-make-money-consistently/ ↗
Source Article
7 Ways To Grow Your Fitness Business & Make Money Consistently - Andrew Wallis
As gym and fitness studio owners, we all want to grow our business and make money consistently.
We spend hours upon hours promoting our businesses through social media, email marketing campaigns and more.
However, it can be difficult for us to keep up with the demands of running a successful fitness…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen research in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% referral trust rate. Source: Nielsen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-referral-trust-92-percent
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<blockquote cite="https://lighthousedata.io/data/nielsen-referral-trust-92-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- referral trust rate for consumers<br><small>Source: Nielsen (2024) · <a href="https://lighthousedata.io/data/nielsen-referral-trust-92-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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