B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14
14 -- campaign count analyzed for Meta platforms CPG campaigns (Canada) (2025)
Nielsen conducted a deep-dive analysis of 14 CPG campaigns on Meta platforms for Canadian audiences using Marketing Mix Models.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14
Unit
Count
Data Vintage
2025
Entity
Sample Size
14
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
content.nielsen.com
Primary
Tier A
https://content.nielsen.com/case-study/maximize-sales-and-incremental-revenue-on-Meta-platforms ↗
Source Article
Three column Block
6 best practices for CPG advertisers to help maximize sales and incremental revenue on Meta platforms for Canadian audiences
To help CPG marketers optimize performance of campaigns for Canadian audiences, Nielsen was commissioned by Meta to conduct a deep dive analysis of 14 campaigns that used Mark…
Original Research
content.nielsen.com
· Original study ↗
Methodology
Nielsen MMM-based analysis of 14 CPG campaigns, commissioned by Meta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta platforms CPG campaigns (Canada): 14 campaign count analyzed. Source: content.nielsen.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-meta-cpg-campaign-analysis-14
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-meta-cpg-campaign-analysis-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14</strong> -- campaign count analyzed for Meta platforms CPG campaigns (Canada)<br><small>Source: content.nielsen.com (2025) · <a href="https://lighthousedata.io/data/nielsen-meta-cpg-campaign-analysis-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.