B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer trust in individual recommendations for consumers (2023)
According to Nielsen (2023), 92% of consumers trust recommendations from individuals over brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://greaterthan.ai/influencers-vs-ugc-creators/ ↗
Source Article
Influencers vs UGC Creators: Which One Delivers More ROI?
If you’re a brand looking to boost awareness, build trust, or drive conversions on social media, you’ve probably asked yourself this: Should we work with influencers or UGC creators?
Both can supercharge your marketing, but they play very different roles. The key is knowing which aligns with your go…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research as cited by GreaterThan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% consumer trust in individual recommendations. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-consumer-trust-recommendations-92
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<blockquote cite="https://lighthousedata.io/data/nielsen-consumer-trust-recommendations-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in individual recommendations for consumers<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/nielsen-consumer-trust-recommendations-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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