B Evidence Grade B Safe to Cite Dated

5% -- roi prediction accuracy for Nielsen Benchmark Media Optimizer (2017)

Name: ROI Prediction Accuracy Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2017 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2017

Entity

Nielsen Benchmark Media Optimizer

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.nielsen.com/fr/news-center/2017/nielsen-announces-launch-of-benchmark-media-optimizer/ ↗

Confidence: 73/100 Vintage: 2017 Channel: Cc Extraction

Source Article

Nielsen annonce le lancement de Benchmark Media Optimizer

Permettre aux marques de toutes tailles de bénéficier de recommandations d'allocation marketing basées sur des données, grâce à des analyses comparatives de premier ordre New York, NY - 7 février 2017 - Nielsen (NYSE : NLSN) a annoncé aujourd'hui le lancement de Benchmark Media Optimizer. Cette nouv…

Original Research

Nielsen · Original study ↗

Methodology

Basé sur des modèles de marketing mix personnalisés, leaders du secteur.

Segmentation

Industrymedia_entertainment

Cite this stat

Plain Text

Nielsen Benchmark Media Optimizer: 5% roi prediction accuracy. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-roi-prediction

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<blockquote cite="https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-roi-prediction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- roi prediction accuracy for Nielsen Benchmark Media Optimizer<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-roi-prediction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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