B Evidence Grade B Safe to Cite Dated

5% -- marketing roi accuracy for Nielsen Benchmark Media Optimizer (2017)

Name: Marketing ROI Accuracy Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2017 · Nielsen

Cite this stat Share How we verify

Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2017

Entity

Nielsen Benchmark Media Optimizer

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.nielsen.com/de/news-center/2017/nielsen-announces-launch-of-benchmark-media-optimizer/ ↗

Confidence: 73/100 Vintage: 2017 Channel: Cc Extraction

Source Article

Nielsen kündigt die Einführung von Benchmark Media Optimizer an

Ermöglichung datengestützter Empfehlungen für die Marketingallokation für Marken jeder Größe durch branchenführende Benchmark-Insights New York, NY - 7. Februar 2017 - Nielsen (NYSE: NLSN) gab heute die Einführung von Benchmark Media Optimizer bekannt. Bei dieser neuen Lösung handelt es sich um ein …

Original Research

Nielsen · Original study ↗

Methodology

Die Genauigkeit basiert auf branchenführenden, maßgeschneiderten Marketing-Mix-Modellen.

Segmentation

Industrymedia_entertainment RoleAll marketers

Cite this stat

Plain Text

Nielsen Benchmark Media Optimizer: 5% marketing roi accuracy. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-accuracy

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-accuracy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- marketing roi accuracy for Nielsen Benchmark Media Optimizer<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/nielsen-benchmark-media-optimizer-accuracy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →