B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
85%
85% -- percentage of consumers relying on online research before purchasing for consumers worldwide (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://divergecommunications.com/blogs/outsourcing-biotech-marketing-the-symbiotic-strategy-for-gro… ↗
Source Article
Diverge Communications - Specialist Science Marketing Agency
Outsourcing Biotech Marketing: The Symbiotic Strategy for Growth
In nature, some of the most successful organisms thrive through symbiotic relationships. For example, bees and plants have a symbiotic relationship with flowers producing nectar, and bees aiding in pollination, thereby ensuring the sur…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers worldwide: 85% percentage of consumers relying on online research before purchasing. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-85-percent-consumers-online-research
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<blockquote cite="https://lighthousedata.io/data/nielsen-85-percent-consumers-online-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- percentage of consumers relying on online research before purchasing for consumers worldwide<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-85-percent-consumers-online-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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