B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- share of mums skipping lunch for Northern Ireland mums (2012)
64% of Northern Ireland mums skip lunch because they simply don't have time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2012
Entity
Geography
IE
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kingsmill
Primary
Tier B
http://www.shelflife.ie/article.aspx?id=3199 ↗
Source Article
Dough is on the rise
Original Research
Kingsmill
· Original study ↗
Methodology
Poll conducted by Kingsmill (brand-commissioned survey)
Methodology documented
Segmentation
Industrymarketing
RegionIE
Cite this stat
Plain Text
Northern Ireland mums: 64% share of mums skipping lunch. Source: Kingsmill (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ni-mums-skip-lunch-kingsmill-poll-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ni-mums-skip-lunch-kingsmill-poll-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of mums skipping lunch for Northern Ireland mums<br><small>Source: Kingsmill (2012) · <a href="https://lighthousedata.io/data/ni-mums-skip-lunch-kingsmill-poll-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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