B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- positive experience rate for JCDecaux NFC 6-sheet trial participants (Reading) (2012-03)
78% of people in Reading who scanned the NFC-enabled poster sites reported an overwhelmingly positive reaction to the experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2012-03
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux / Kinetic
Primary
Tier A
http://www.jcdecaux-oneworld.com/2012/06/jcdecauxs-nfc-outdoor-trial-produces-positive-results/ ↗
Source Article
JCDecaux’s NFC Outdoor trial produces positive results
JCDecaux’s NFC Outdoor trial produces positive results
In March 2012, Kinetic and JCDecaux launched the largest trial of Near Field Communication enabled 6-sheets in Reading. Working with 13 clients from GroupM agencies, campaigns ran across all the poster sites in Reading and in the Oracle shopping…
Original Research
JCDecaux / Kinetic
· Original study ↗
Methodology
Participant reaction survey from 4-week NFC outdoor trial
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JCDecaux NFC 6-sheet trial participants (Reading): 78% positive experience rate. Source: JCDecaux / Kinetic (2012-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nfc-trial-positive-reaction-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nfc-trial-positive-reaction-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- positive experience rate for JCDecaux NFC 6-sheet trial participants (Reading)<br><small>Source: JCDecaux / Kinetic (2012-03) · <a href="https://lighthousedata.io/data/nfc-trial-positive-reaction-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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