B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

68%

68% -- share of wishlists from non demo players for Steam Next Fest (2025)

Name: Share Of Wishlists From Non Demo Players Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · Alinea Analytics

Between 68% and 88% of Steam Next Fest wishlists come from players who never played a demo.

Reported as a range of 68% to 88%

Cite this stat Share How we verify

Attribution: Alinea Analytics View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2025

Entity

Steam Next Fest

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alinea Analytics Primary Tier B

https://playruo.com/blog/game-demo-distribution-methods-platforms-best-practices ↗

Confidence: 34/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Game demo distribution: methods, platforms, and best practices for publishers

Game demo distribution: methods, platforms, and best practices for publishers Steam demos cover 15% of releases and reach only Steam users. Physical events cost €50,000+. Private builds leak. This guide compares every demo distribution method on cost, reach, security, analytics, and scalability, so …

Original Research

Alinea Analytics · Original study ↗

Methodology

Range 68-88%, midpoint used. Source: Alinea Analytics 2025

Methodology documented

Segmentation

IndustryGaming RoleAll marketers Channelevents

Cite this stat

Plain Text

Steam Next Fest: 68% share of wishlists from non demo players. Source: Alinea Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/next-fest-wishlists-non-players

HTML Embed

<blockquote cite="https://lighthousedata.io/data/next-fest-wishlists-non-players" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of wishlists from non demo players for Steam Next Fest<br><small>Source: Alinea Analytics (2025) · <a href="https://lighthousedata.io/data/next-fest-wishlists-non-players" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →