B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- share of adults using newspapers for shopping decisions for US adults (2026)
59% of adults identify newspapers as the medium they use for planning, shopping, and purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Center for Media Research
Primary
Tier C
http://www.wafishermn.com/advertising/print ↗
Source Article
W. A. Fisher Marketing
Original Research
Center for Media Research
· Original study ↗
Methodology
Survey cited from Center for Media Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 59% share of adults using newspapers for shopping decisions. Source: Center for Media Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspapers-shopping-planning-59pct
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<blockquote cite="https://lighthousedata.io/data/newspapers-shopping-planning-59pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of adults using newspapers for shopping decisions for US adults<br><small>Source: Center for Media Research (2026) · <a href="https://lighthousedata.io/data/newspapers-shopping-planning-59pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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