B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- share of readers trusting local newspaper most for US newspaper readers (2024)
78% of newspaper readers say that their local newspaper is their most trusted source of information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
America's Newspapers / Coda Ventures
Primary
Tier A
https://mddcadservices.com/the-power-of-newspaper-advertising-a-data-driven-look-at-why-it-still-wor… ↗
Source Article
The Power of Newspaper Advertising – A Data-Driven Look at Why It Still Works
There are so many ways a business can advertise, and they’re being inundated with options around every corner. Phone calls, emails, digital advertising—it’s overloading. Businesses are constantly faced with decisions on how to allocate their advertising dollars. The rise of social media, search engi…
Original Research
America's Newspapers / Coda Ventures
· Original study ↗
Methodology
America's Newspapers 2024 Local Ad Effectiveness Study, conducted by Coda Ventures
Methodology documented
Segmentation
IndustryMedia
RegionUS
Cite this stat
Plain Text
US newspaper readers: 78% share of readers trusting local newspaper most. Source: America's Newspapers / Coda Ventures (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspaper-trusted-source-2024
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<blockquote cite="https://lighthousedata.io/data/newspaper-trusted-source-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of readers trusting local newspaper most for US newspaper readers<br><small>Source: America's Newspapers / Coda Ventures (2024) · <a href="https://lighthousedata.io/data/newspaper-trusted-source-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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