B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- newspaper readership rate for US households with incomes over $100,000 (2009)
82 percent of households with incomes of more than $100,000 read the newspaper online and/or offline.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Scarborough
Primary
Tier B
http://axia.net/blog/ ↗
Source Article
Looking Back On 2009
It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.
1. Another Year And They’re Still Alive: The Real State Of Traditional Media
After yet another year of being declared dead, television, radio and even newspapers are stil…
Original Research
Scarborough
· Original study ↗
Methodology
Cited from Integrated Newspaper Audience Report from Scarborough.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households with incomes over $100,000: 82% newspaper readership rate. Source: Scarborough (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspaper-readership-high-income-2009
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<blockquote cite="https://lighthousedata.io/data/newspaper-readership-high-income-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- newspaper readership rate for US households with incomes over $100,000<br><small>Source: Scarborough (2009) · <a href="https://lighthousedata.io/data/newspaper-readership-high-income-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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