B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- share clipping coupon from newspaper ad for US adults (2026)
61% of respondents clipped a coupon as an action taken resulting from newspaper advertising.
- Denominator may refer to surveyed adults who took action or all surveyed adults
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newspaper Association of America
Primary
Tier B
http://www.wafishermn.com/advertising/print ↗
Source Article
W. A. Fisher Marketing
Original Research
Newspaper Association of America
· Original study ↗
Methodology
Newspaper Association of America statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 61% share clipping coupon from newspaper ad. Source: Newspaper Association of America (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspaper-ad-coupon-clipping-61pct
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<blockquote cite="https://lighthousedata.io/data/newspaper-ad-coupon-clipping-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share clipping coupon from newspaper ad for US adults<br><small>Source: Newspaper Association of America (2026) · <a href="https://lighthousedata.io/data/newspaper-ad-coupon-clipping-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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