B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- trust likelihood increase for news media readers (Maryland, Delaware, DC area) (2025)
News media readers (represented by the persona 'Mark' in Maryland, Delaware, and DC) are 85% more likely to trust personal recommendations and ads placed in credible news sources.
- Based on a composite persona ('Mark') created from an extensive news media readership survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MDDC Advertising Services
Primary
Tier A
https://mddcadservices.com/meet-mark-and-he-wants-to-buy-from-you/ ↗
Source Article
Meet Mark, And He Wants To Buy From You
In the ever-evolving landscape of consumer behavior, understanding your audience is more crucial than ever. We at MDDC Advertising Services conducted an extensive news media readership survey that garnered thousands of responses that provided us invaluable data points on how news media audiences are…
Original Research
MDDC Advertising Services
· Original study ↗
Methodology
News media readership survey conducted by MDDC Advertising Services; thousands of responses; composite persona 'Mark'
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelnews
Cite this stat
Plain Text
news media readers (Maryland, Delaware, DC area): 85% trust likelihood increase. Source: MDDC Advertising Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-media-trust-personal-recommendations-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-media-trust-personal-recommendations-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- trust likelihood increase for news media readers (Maryland, Delaware, DC area)<br><small>Source: MDDC Advertising Services (2025) · <a href="https://lighthousedata.io/data/news-media-trust-personal-recommendations-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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