B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- daily mobile video viewing rate for New Zealand consumers (2022)
31% of New Zealanders watch mobile video every day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Venture Insights
Primary
Tier B
https://paulbudde.com/blog/digital-media-apps-services/users-are-in-control-of-a-disintegrated-video… ↗
Source Article
Over the last 20 years, we have seen a dramatic change in the way we are using the TV. At the same time, the word “TV” has changed as well. It has split into two parts — the hardware and the content.
On the hardware side, we have seen a further split with set-top boxes, smart TVs, dongles for castin…
Original Research
Venture Insights
· Original study ↗
Methodology
Venture Insights report on consumer behaviour and future intentions in Australia/New Zealand mobile media markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand consumers: 31% daily mobile video viewing rate. Source: Venture Insights (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-zealanders-daily-mobile-video-viewing
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<blockquote cite="https://lighthousedata.io/data/new-zealanders-daily-mobile-video-viewing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- daily mobile video viewing rate for New Zealand consumers<br><small>Source: Venture Insights (2022) · <a href="https://lighthousedata.io/data/new-zealanders-daily-mobile-video-viewing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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